Alicia Fayçal

As Associate Partnerships Specialist, Alicia guides clients through the process of AREA 17's methodology and strategies and ensures a smooth onboarding to the teams for an efficient project set up. She finds immense fulfillment in the collaborative process, where ideas are shared, refined, and transformed into impactful solutions.

Before joining AREA 17, Alicia completed a Bachelor in Political Science and a master in Marketing. She worked with a wide range of companies and clients, like HelloBody where she was in charge of content creation and strategy development. She also worked at Xilam where she gained knowledge in licensing management and business development in the entertainment industry.

For the past four years, Alicia spends most of her time DJing and producing music, serving as her primary creative outlets. She is going to release her first track in 2024 and has her first vinyl in the works, which is a significant milestone in her musical journey. Alicia also loves to read to escape the day to day life and cook for her friends and loved ones.